CCPA Privacy Policy

Last updated: April 10, 2023

Introduction

The California Consumer Privacy Act (CCPA), also known as AB 375, is a privacy law that grants California residents specific rights regarding their personal information. These rights include the ability to know what personal information is collected, how it is used, the right to request deletion of personal data, and the right to opt out of the sale of personal information.

ABM Demand respects these rights and is committed to complying with all applicable requirements under the CCPA.

How We Collect and Use Data

We collect personal information when you voluntarily provide it to us, including when you register for online resources, submit forms on our website, participate in surveys or marketing campaigns, interact with us via social media platforms, or engage with our customer relationship management (CRM) systems.

In some cases, our business partners may also provide us with relevant information.

We only collect information that is necessary for business and marketing purposes. For example, when subscribing to our blog, we typically collect only your name and email address.

ABM Demand provides users the option to accept or decline cookies. However, we do not use cookies to capture personal data for sale.

We take data protection seriously. All employees are trained on data privacy practices, and new employees receive mandatory data privacy compliance training. We are committed to transparency and use personal information solely to enhance user experience and deliver our services.

For children under the age of 13, verifiable parental or guardian consent is required before collecting any personal information.

Categories of Personal Information Collected

Identifiers (e.g., name, email, contact information): Collected – Yes | Disclosed – Yes

Financial information (e.g., payment details): Collected – No | Disclosed – No

Usage data (e.g., browser or search history): Collected – Yes | Disclosed – Yes

Electronic data (e.g., call recordings where applicable): Collected – Yes | Disclosed – Yes

Purpose of Data Usage

We use collected data to develop and optimize marketing strategies, deliver services such as lead generation and account-based marketing, and evaluate and improve digital marketing channels.

Identity Verification

To protect your personal information, we verify identity before processing access, modification, or deletion requests, typically using the same method through which the information was collected.

Non-Discrimination

ABM Demand does not discriminate against individuals who choose to exercise their CCPA rights.

Your Rights Under the CCPA

California residents have the right to know what personal information is collected, request deletion of personal data, opt out of the sale of personal information, and receive on-discriminatory treatment.